if you are a blogger, then you want heavy traffic.
and if you have heavy traffic, then you can bring down servers.
and if you can bring down servers, then you have influence.
and if you have influence, then ... um ... then ... you are influential.
making you an influential blogger with heavy traffic and crashing servers already, which is all any blogger worth her or his posts is looking for.
(well that's not completely true. there is that six-figure-ad-income gorilla in the room but when i tried to squeeze it into the theory, there was that whole ape-human-evolution-intelligent-design thing going on that i just couldn't deal with. so i left it out.)